McDonald's 40th Anniversary
In 2014, McDonald's celebrated their 40th anniversary. The public were invited to join in the celebration by submitting their favourite McDonald's memories which would be turned into a beautiful, personalised typographic poster. I collaborated with art director Steven Yip on the desktop and mobile site.
Navigation area and drop-down menu design. Users could explore memories by decade or by theme.
Users typed or voice recorded their memory and a bespoke typographic poster would automatically be generated on the canvas. Adding their name and decade further personalised their poster, which they could then share with friends. Each unique poster would become a part of the overall site.